Coach profile

Ella Wood

Co-founder · Training and coaching

Sales was my first job at eighteen, and it took over the life in law I had been planning. I train and coach students through the program alongside Audrey, and I teach the version of selling I had to learn the hard way.

Ella Wood, co-founder of New World Sales

From

Australia

Role

Co-founder, New World Sales

Education

Bachelor of Laws, Australia, 2024

Accreditation

Mediation

Earlier

Professional ice skating

01

Background

I am Australian, and my background is sales and law. I used to work in commercial litigation, corporate law, and domestic violence court. I graduated law in 2024. I do not practise, but it shaped my views on business and selling, and it gave me edge and perseverance.

Before any of that, I was a professional ice skater. I once performed for Disney on Ice as a supporting act.

02

Path into sales

Sales was my first job. I got into it at the age of eighteen and I did not know what I was getting into. Very quickly it felt like I had found a money glitch, and my passion for sales slowly took over from wanting to pursue a life in law.

It changed me completely. It made me stand up for myself and chase things in life I otherwise would not have had the confidence to pursue. It allowed me into rooms I otherwise would not have found a way into, and it turned a shy introvert into someone who had overcome her struggles and was living a very abundant life. I would not be where I am today, and definitely not the person I am today, if I had not stepped into sales at eighteen.

03

Track record

For years I would consistently, single handedly, make an entire team's monthly sales target on my own, and I would consistently run 150 to 200 percent over my own target. In 2022 I made the highest volume of sales in an office of full time employees, at 631 sales, working three days a week. I exceeded a million in revenue in one year on a two to three day week, and over the years I have made multiple millions in sales revenue.

Since then I have helped people start selling their own offers and scale or sell more in existing businesses, across industries including holistic wellness and PR. I have helped companies sell more and expand internationally, and I have helped hundreds of students switch to working fully remotely and earning an income doing it.

Bachelor of Laws

Australia, 2024. Equivalent to a Juris Doctor degree from an accredited US institution.

Accredited in mediation

A professional accreditation relating to strong communication skills. Sales draws on the same muscle.

These are my own results. Individual outcomes vary and depend on effort, time, and skill.

04

Why I teach

I first started coaching salespeople and leading sales meetings back in 2022 and 2023. My performance stood out, which is how I got into it early.

What kept me there was realising I could help people not only perform better, but have breakthroughs within themselves. Their self belief, their confidence, their goals in life, and their sales performance. That is the type of impact that made me become obsessed with teaching sales.

You always hold the pen to the next chapter of your life.

Something I say often. Life is what you create it.

05

Coaching approach

I am direct, honest, and I will never sugar coat anything. I often give away what many would consider too much value, and I will do almost anything to see my students succeed, not only in sales but as people.

The belief underneath

Great skills and great motivation can often be blocked by underlying beliefs. I help students work on those limiting beliefs, which is what unlocks their full potential.

Built to how you learn

What one student needs is not one size fits all. If you value written materials, I will provide written materials. If you need accountability, I will give you accountability. If you learn best when it is engaging, I will keep tailoring it to you.

The whole package

Behaviour that transforms and holds, wellbeing that survives the career, and skills equipped to keep working long after the program.

06

Inside the program

We pride ourselves on making every step of the journey, whether big or small, simple, clear, and supported. A lot of students do not even have questions early on, because of how clear the curriculum is and how clearly Audrey breaks down the journey and what to expect.

Materials

A lot of resources and clear lessons, sequenced so each one earns the next.

Access

Nine times a week you can drop in and speak with Audrey or me directly.

Habits

Not just how to be the best salesperson you can be, but how to become a better person alongside it.

By week eight

A great deal more confidence, a personal breakthrough, and a deeper understanding that you genuinely have the ability to make a positive impact on people.

If you are still on the fence

If you are unsure about sales, I urge you to think about all the doors sales can open. Sales benefits everyone, in every industry. If being a salesperson is not for you, sales will benefit you in other ways, and it is one of the most valuable returns you can get on an investment in yourself. Maybe you want to build unbreakable confidence. Maybe you want to start a business and sell your own offer. Maybe you want to be the best lawyer in your city, or the best in whatever profession you are already in. Maybe you want to scale as a doctor. I have helped someone with that too.

Eight weeks is what we aim for, not what we promise. Results depend on individual effort, time, and skill.

07

Personal

Painting, art, drawing, and slowing down in front of a nice sunset. I spend most of my week telling other people to move faster, so the hours where I am not doing that have come to matter more than they used to.

Next step

See whether this is the right fit.

A strategy session is a conversation with our enrollment team, not a pitch. If the program is not right for you, they will say so on the call. If you join, your first call is a one on one onboarding call with Audrey, and you have me for training and coaching from there.